A2 not IP: Danone wins trademark dispute

A trademark must be distinctive said the IP office. (Image: Unsplash)

Thu, 18 May 2023

Global dairy giant Danone has successfully blocked the A2 Milk Company from registering the trademark TRUE a2 for baby and infant formula, according to a ruling from the Intellectual Property Office New Zealand.Nutricia, the Danone-owned company that lodged the objection, was awarded costs of $4,410.The application for TRUE a2 is refused registration on the grounds that it is not a trademark and has no distinctive character “and consists only of signs or indications that may serve, in trade, to designate the kind, quality, or other charac...

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