Plexure sees revenue growth from White Castle deal

Plexure sees revenue growth from White Castle deal
Paul McBeth
By Paul McBeth July 22 (BusinessDesk) - Plexure Group expects to lift revenue by an undisclosed amount after signing US burger chain White Castle as a new customer.  The US fast-food operator will use Plexure's platform for mobile engagement and loyalty programmes. White Castle operates almost 400 restaurants across 13 states.  Plexure said the deal is part of a strategy to bring on new customers and expand its US operations. The mobile app vendor this year attracted McDonald's as a cornerstone investor, with the fast-food giant taking...

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