'AI is real': Xero CEO unveils new features at Xerocon

Xero launched its AI-powered smart business companion JAX in 2024. (Image: Getty)

Wed, 03 Sep 2025

Artificial intelligence isn’t just something cute and to be mentioned on investor calls – it has to be real and add functionality for Xero’s users, chief executive Sukhinder Singh Cassidy says. Xero is holding its Xerocon conference in Brisbane this week and has announced updates to its artificial intelligence (AI) “superagent” Just Ask Xero (JAX). This year's Xerocon is the largest ever with 12,500 people attending. On Wednesday, Xero said JAX will now be able to automate r...

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