Gamification – it’s coming for you

Gamification – it’s coming for you
You are being gamed and you may not even realise. (Image: Getty)
Simon Robertson
Gamification is the process of integrating game design elements and principles into non-game contexts.The goal is to increase user engagement and motivation through the use of game elements such as points, badges, leaderboards, and more.Stealth ModeYou likely don’t realise it, but it’s creeping into your everyday life. It’s the frog in the pot of warming water proverb (look it up if you need to).Not me, you say, as you expel the ideas of social credit scoring in China and how the Indian Government biometrically scanned its ent...

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