Me Today sets its sights on UAE as trade deal comes into force

The deal delivers up to an estimated $42 million in tariff savings per year for NZ exporters. (Image: Getty)

Fri, 29 Aug 2025

Me Today has identified the United Arab Emirates as a priority market just as the New Zealand-UAE Comprehensive Economic Partnership Agreement (CEPA) comes into force.“The UAE has the potential to be a strong market for Me Today,” chief executive and founder Stephen Sinclair said. “We have a distribution partner in market and are in discussions with another pharmacy chain around a listing into their stores.“The UAE is a growing market, the consumer is certainly following NZ brands, as a country we export a lot of pr...

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