Strategy, meet economy: Spark's new direction

Strategies come and go: newly appointed Spark CEO Jolie Hodson announcing a (now-defunct) Sky Sport deal in 2019. (Image: Getty)

Pattrick Smellie

Thu, 21 Aug 2025

It’s a truism in corporate life that a strategy document is outdated the moment it’s published.The three-year strategy that Spark has officially buried with the announcement of its new five-year strategy is a case in point.The 2024-26 strategy was announced in April 2023, before the election of the current government and the emergence of covid-created inflation and the longest flat patch for the New Zealand economy since the early 1990s.The top three investment priorities were datacentre expansion, 5G technology, and digi...

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