Sustainability trumps profit for business leaders

Sustainability trumps profit for business leaders
BMW's Karol Abrasowicz-Madej says leadership is about doing more for communities and the enviroment.
Victoria Young
A new study of 500 commercial leaders by Pure Profile has found sustainability trumps profit when it comes to business priorities.The study, commissioned by BMW, found 51% of respondents say businesses should put sustainability ahead of profit. Meanwhile 35% said profit is more important and 14% said profit is the key metric, according to the survey's questions.The report said a sustainable mindset is driven heavily by younger business leaders who are far more environmentally conscious, with 15% of business leaders under the age of 40 belie...

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