Turners Automotive splashes more than $800,000 on Tina 2.0 as it gears up for summer

Turners boss Todd Hunter says Tina is locked in on a multi-year deal. (Image: Turners Automotive Group)

Fri, 21 Nov 2025

Turners Automotive Group spent more than $800,000 on the latest iteration of its headline-grabbing “Tina 2.0” ad campaign. Chief executive officer Todd Hunter said its new Tina from Turners campaign was generating leads for the business and had proven it was working by garnering attention – even complaints. The ad, which featured Tina singing and appearing to travel around NZ, had received two complaints: one about Tina’s appearance in a sumo suit (fat-shaming was claimed) and another for a short clip of a...

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