Media rivals set up platform to pool ad inventory in bid to fend off global online giants

Thu, 08 Oct 2015

By Paul McBeth Oct. 8 (BusinessDesk) - Rival media companies Fairfax Media, NZME, Television New Zealand and MediaWorks have set up a platform to pool their advertising inventory in an effort to stave off the encroaching reach of global internet groups such as Google Inc, Facebook and Yahoo Inc. The four companies have set up an joint venture where they each own a quarter to offer media agencies and clients a platform to buy advertising time and space across all their publishing vehicles in one transaction. KPEX will launch next month, se...

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