Business of Sport: cashed-up AFL looks to king-hit rivals

Aussie rules is increasingly cashed up across the Tasman. (Image: Getty)

Fri, 23 Sep 2022

By any measure, the Australian Football League (AFL) is a massive sporting juggernaut.On this side of the Tasman, we are blithely ignorant to this financial powerhouse. The game itself is largely foreign to us, so we have no appreciation of the all-consuming beast it has become on the other side of the ditch.It is staggering that a football code only played in Australia (and for a long time primarily only in the southern states) consistently commands the third-highest average attendance per match of any sport in the world, sitting behind only A...

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