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Emily Writes: building a brand on Substack

Daniel Dunkley
Tue, 29 Mar 2022

Emily Writes: building a brand on Substack
Emily Writes found a way to publish profitably and without the same amount of abuse. (Image: supplied)
Daniel Dunkley
Tue, 29 Mar 2022
From journalism to public sector communications and anonymous blogger to pseudonymous author, Emily Writes has been on a hell of a journey in a short space of time. The Wellington-based parenting and pop culture writer only published her first blog seven years ago, but has built a loyal readership, a Penguin book deal, a podcast, and completed a sold-out national tour.Writers’ career trajectories look a little different in the digital age, and Wellington-based Emily (who still wants to keep her surname a secret), has tapped into the...

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