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How Kiwi creativity conquered the world

Daniel Dunkley
Sat, 09 Oct 2021

How Kiwi creativity conquered the world
Rory Gallery, Special Group’s Irish chief strategy officer, moved to NZ four years ago from London. (Image: Supplied)
Daniel Dunkley
Sat, 09 Oct 2021
Sporting a flat cap and an old leather jacket, a shady Russian character named Viktor closes his laptop, leans over a rusty car bonnet, and speaks to Kiwi voters through the camera.“Nothing to see here,” the shifty figure whispers, in front of an old scrap yard. “Just a little harmless influencing of New Zealand’s general election. You should try it.”The humorous advertising campaign, created by Special Group for the non-partisan voter drive Every Kiwi Vote Counts last year, is the latest piece of NZ creative...

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