Media firms adapt to avoid poaching

Media firms adapt to avoid poaching
Foosball tables, fruit bowls and barista coffee might have been enough for workers in the past, but media companies are having to go further to keep the best people. (Image: Getty)
Daniel Dunkley
New Zealand’s creative sector is well known for its friendly-but-fierce competition, as agencies vie for clients and top talent in a cut-throat, close-knit environment. In the wake of the pandemic, a tight labour market has further intensified the race to hire the best people, forcing media companies to take action to hold on to their best and brightest.The Great Resignation – the global phenomenon which has seen people leave their jobs in their droves since the pandemic – looms more ominously over competitive sectors lik...

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