MediaWorks hires former JCDecaux boss to lead outdoor division

Mike Watkins. (Image: Supplied)

Fri, 17 Nov 2023

MediaWorks has appointed Mike Watkins, the former boss of JCDecaux New Zealand, to run its outdoor advertising division.Watkins, who left JCDecaux in August, will join MediaWorks as chief executive officer for the company’s outdoor unit starting on Monday.The experienced executive resigned from JCDecaux three months ago as the Parisien out-of-home advertising and street furniture giant made cuts to its NZ team.Watkins has previously worked in advertising, design and film industries, including spells at Generator, Meares Taine, M&C Saa...

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