Media

Outdoor ad industry upbeat about Auckland recovery

Daniel Dunkley
Fri, 07 Jan 2022

Outdoor ad industry upbeat about Auckland recovery

Data on audience reach shows Auckland is returning to pre-lockdown activity levels. (Image: Liam Spicer/Pexels)

Daniel Dunkley
Fri, 07 Jan 2022

Advertising industry executives are confident that the Auckland market will recover from the depths of lockdown following a stronger-than-expected three months to the end of December. MediaWorks commercial director Liz Fraser said the group’s outdoor advertising business “has been much stronger in the fourth quarter than anticipated”, despite three months of covid-19 restrictions in New Zealand’s biggest city.Following the shift to the new covid-19 protection framework and traffic light system, Fraser said MediaWork...

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Outdoor ad industry upbeat about Auckland recovery

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