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Outdoor advertising bears the brunt of lockdown

Daniel Dunkley
Tue, 07 Sep 2021

MediaWorks chief executive Cam Wallace said the outdoor advertising sector’s reliance on transport activity meant level four restrictions had a “material impact” on advertising.
Daniel Dunkley
Tue, 07 Sep 2021
Outdoor advertising has felt the full force of nationwide lockdown restrictions, with audience reach down by two thirds in Auckland, according to an industry trade body.Out of Home Media Association Aotearoa (OOHMAA) says reach is down by 62% in Auckland, 52% in Wellington, and 68% in Christchurch, based on Landmarks ID data for the week commencing August 23. According to Auckland Transport data, the volume of cars on the road is at 29% of normal levels, heaping more pressure on outdoor advertisers. In April 2020, during last year’s...

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The hermit trading nation
Ian McCrae | Sat, 25 Sep 2021

The rest of the world is opening up, and NZ businesses' international customers are getting frustrated. 

Law & Regulation
Deloitte: Why consultants are moving into advertising
Daniel Dunkley | Sat, 25 Sep 2021

The glamorous advertising world looks set for a shake-up.

On the Money
On the Money: Judith Collins, Ardie Savea, NZ's most accessible business leaders, and more
Rebecca Stevenson | Sat, 25 Sep 2021

OTM this week: the parallels between Judith Collins' business and political careers, who are the most approachable business leaders in NZ, which company is holding fire to get personal? And more.

Demand driven change an easier route to carbon reduction

Taking a demand-driven approach to carbon reduction will naturally bring us into line with government targets.

Kiwi security technology leading the world

Businesses must take advantage of our home-grown, world-leading, internationally-valued cyber defence systems to manage risk.