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Shit You Should Care About rewrites the news

Daniel Dunkley
Mon, 05 Jul 2021

SYSCA: how three Kiwi women are shaping the future of online media. (Image: Supplied)
Daniel Dunkley
Mon, 05 Jul 2021
As the traditional news media grapples with an uncertain future and falling readership, one New Zealand outfit is in the enviable position of reaching millions of people every day.Shit You Should Care About (SYSCA), launched in 2018 by co-founders Lucy Blakiston, Liv Mercer and Ruby Edwards, is a homegrown success story you might not have heard about.The news site, which publishes short, snappy current affairs stories on Instagram, has amassed an army of 3.2 million followers, including some of the world’s most famous people. Pop stars Ar...

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