The future of advertising: ‘The world has shifted’

Group M Australia and NZ chief Aimee Buchanan says there are really interesting pressure points in the market. (Image: Group M)

Daniel Dunkley

Fri, 13 May 2022

Global media agency Group M has a pretty unique overview of the New Zealand media.On one side, the mega-agency plans and manages advertising and marketing for corporations including Coca-Cola and Mars. On the other, it places ads with broadcasters and publishers from Television New Zealand to BusinessDesk and social media giants such as Facebook.As such a central player in the NZ media scene, the parent company of Mediacom, Wavemaker, Mindshare and Essence has plenty of insight into the media’s struggles, the changing behaviour of adverti...

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