The Spinoff: From dark days to Daylight

Daniel Dunkley
Tue, 20 Apr 2021

“Now that I’ve been doing it for a while, I really enjoy doing it," says The Spinoff founder Duncan Greive.
Daniel Dunkley
Tue, 20 Apr 2021
Little over a year ago, Duncan Greive was unsure whether his company would survive. The founder and owner of The Spinoff spent frantic, long hours in the office wondering whether the award-winning digital publisher would make it through New Zealand’s bruising level four lockdown.“It was terrifying,” Greive, 41, recalls. “We did a doomsday budget and looked at which commercial clients we could confidently rely on, our payroll, and the expenses that we couldn’t cut. We worked out that if this thing hung around a...

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