MediaWorks bets on local talent in prime time to rescue Three - and profitability

Wed, 30 May 2018

By Nikki Mandow May 30 (BusinessDesk) - MediaWorks Investments says rebranding its TV product, and an obsessive focus on prime time local content and the 25-54 demographic will see the company move back to profitability - potentially this year. Though it’s fair to say any upswing is creeping only slowly into its annual result. Total revenue for the free-to-air TV and radio broadcaster increased a little over 1 percent to $300.2 million for the year to December 2017 and net losses were cut from $14.8 million to $5.7 million. As of th...

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