Mediaworks focuses on integrated offering as radio dominates sales

Wed, 01 Jun 2016

By Edwin Mitson and Paul McBeth June 2 (BusinessDesk) - MediaWorks Investments, the free-to-air broadcaster, is pitching its ability to offer advertisers access to a stable of television and radio stations, and plans to build an integrated inventory management system to make it easier for customers. The Auckland-based company has been sending a single sales representative to clients rather than its previous individual approaches for TV, radio, and digital, something acting chief executive David Chalmers says has been well-received. The m...

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