Merged Fairfax, NZME would have just 12% of NZ digital ad market dominated by Google, Facebook

Fri, 27 May 2016

By Jonathan Underhill May 27 (BusinessDesk) - A merger between Fairfax Media's New Zealand operations and APN News &Media's NZME unit would have 11.7 percent of New Zealand's digital advertising market, which is dominated by Google and Facebook, their application to the Commerce Commission shows. The 129-page application for clearance from the antitrust regulator includes rarely seen analysis of the New Zealand digital advertising market. It shows Fairfax had about $10.4 million of digital advertising revenue in the year ended Feb. 29, or...

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