Michael Hill rejigs strategy for rest of year

Tue, 23 Oct 2018

By Rebecca Howard Oct. 24 (BusinessDesk) - Michael Hill International has adjusted its marketing strategy for the remainder of the financial year after alternative promotions didn't bring enough customers through the door. The retailer restructured its business this year, quitting the US and exiting its Emma & Roe sub-brand to focus on high-margin sales and make better use of other sales channels, such as online. It also slashed the amount and level of discounting and the frequency of price-based event days as people were deferring purcha...

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