Commerce Commission warns Kmart over misleading cotton claims

(Image: Supplied)

Thu, 14 Aug 2025

The Commerce Commission has warned Kmart NZ Holdings about potential breaches of the Fair Trading Act and unsubstantiated claims in its advertising of "100% sustainably sourced cotton." The commission's competition, fair trading, and credit general manager, Vanessa Horne, expressed concern about greenwashing, which can mislead consumers into believing products are more environmentally friendly than they actually are.Kmart admitted during the investigation that its "Better Cotton" was mixed with conventional cotton,...

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