Travel agent to the stars makes moves in NZ

Tag is believed to have been involved in arranging Taylor Swift's travel to Australia. (Image: AP)

Thu, 15 Feb 2024

A British-based travel management company that handles some of the world’s biggest entertainment acts is moving into New Zealand, buying two businesses and promising to shake up the market.Tag group has acquired corporate travel specialists Red Hot Travel and Events and entertainment specialists Sound Travels.The strategic moves mark Tag’s entry into the New Zealand market, as the 35-year-old private equity-owned company continues its global expansion.Tag has 19 offices around the world and organises the itineraries of stars and the...

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