NZ carpet maker Cavalier on growth path after emerging from ‘tough’ restructuring

By Tina Morrison
April 5 (BusinessDesk) - New Zealand carpet maker Cavalier Corp is emerging from a “tough” period after an influx of cheaper synthetics forced it to restructure its business to compete. It has now streamlined its operations and with most of the pain now behind it, is stepping up investment in innovation and marketing as it eyes rising consumer demand for natural woollen products.
The carpet market has undergone rapid change over the past 20 years, with woollen carpets in New Zealand shrinking to about 15 percent of sales...
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