NZ exporters should market more premium products to boost China sales, Boyd says

Thu, 31 Jul 2014

By Tina Morrison July 31 (BusinessDesk) - New Zealand exporters struggling to meet Chinese demand for "Given the importance of agriculture in the domestic economy here and the success that New Zealand has had in promoting agricultural products in China it is really looking at what additional sales can be made and these may not actually come in the form of volume of goods," Boyd told BusinessDesk after a luncheon in Wellington hosted by the New Zealand China Council and the Asia NZ Foundation. "It could be in the form of a 'premiumisation...

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