NZ exporters should market more premium products to boost China sales, Boyd says

Thu, 31 Jul 2014

By Tina Morrison July 31 (BusinessDesk) - New Zealand exporters struggling to meet Chinese demand for "Given the importance of agriculture in the domestic economy here and the success that New Zealand has had in promoting agricultural products in China it is really looking at what additional sales can be made and these may not actually come in the form of volume of goods," Boyd told BusinessDesk after a luncheon in Wellington hosted by the New Zealand China Council and the Asia NZ Foundation. "It could be in the form of a 'premiumisation...

Subscribe to BusinessDesk

Stay informed on business, government and financial developments across New Zealand.

Deeply researched, twice-edited and fact-checked news
Annual subscribers also receive a complimentary subscription to The Wall Street Journal
Personalised email news alerts, plus gift up to 5 stories a month to non-subscribers

You can cancel anytime with two clicks, an email or a phone call.
Find out more.

We are serious about journalism.