NZ primary industry firms open Chinese marketing office

Wed, 08 Apr 2015

By Paul McBeth in Shanghai April 10 (BusinessDesk) – A group of New Zealand primary sector firms has opened a joint marketing office in Shanghai, completing a three-year gestation to make life easier in breaking into the world’s second biggest economy. Primary Collaboration New Zealand officially opened its office in one of China’s major cities yesterday in what chairman Andy Borland hopes will give local firms a foothold in what’s seen as a complex market. “We’re looking for ‘how can we get closer to the customer’?” Borland told Busin...

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