NZ venison, lamb ventures targeting wealthy consumers win $41 mln of funding

Thu, 29 Jan 2015

By Fiona Rotherham Jan. 29 (BusinessDesk) - Two projects to develop premium markets for New Zealand venison and lamb have won a total of $41 million in government and industry co-funding under the Primary Growth Partnership. ‘Passion2Profit’ has been awarded $16 million to help develop new markets for chilled venison and for deer farmers to become more productive and profitable. The Ministry for Primary Industries, which coordinates the PGP programme, is providing almost $7.4 million with industry body, Deer Industry New Zealand and its...

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