Business of Sport: one month in and RWC 2023 is yet to kick into gear

All Black Damian McKenzie is tackled during the Rugby World Cup France 2023 match between New Zealand and Uruguay. (Image: Getty)

Trevor McKewen

Fri, 06 Oct 2023

I wouldn’t say I’m stifling a yawn, but I’m still waiting for the Rugby World Cup to reach out and grip me.It’s got the makings of capturing us all. But it beggars belief that this weekend still features pool matches – and we’re a month into the tournament!It’s a reminder of the challenges rugby union faces as a code to mix it with the big boys like the Fifas of this world.The obstacle of navigating the pure physicality of rugby – and the brutal toll it extracts on its combatants – is rugby&...

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