China's egg basket starting to smell fishy

China's egg basket starting to smell fishy
Sanford is one exporter that won't be caught out if things go sour. (Image: Getty)
Rebecca Howard
The lure of access into China’s insatiable market means many New Zealand exporters have turned a blind eye to an old proverb: don’t put all your eggs in one basket. There is no denying it’s been a lucrative play, in particular given the 2008 free trade deal and its subsequent upgrade. “China has definitely been a big growth platform for everyone over 20 years. There is no doubt about that,” says Sanford chief executive, Peter Reidie. Today, China takes a third of NZ's exports, including about 80%...

More Opinion

The pros and cons of Sky’s big deal
Markets

Eden Bradfield: The pros and cons of Sky’s big deal

You'd best hope streaming and advertising revenue make up for the $1 purchase.

Is Karl Gradon’s Comvita gig worth the sting?
Markets

Stock & Trade: Is Karl Gradon’s Comvita gig worth the sting?

What do The Warehouse and Comvita have in common? 

Stock & Trade 25 Jul 2025
Spotlight on conduct outside the workplace
Law & Regulation

Bronwyn Heenan: Spotlight on conduct outside the workplace

I was impressed with the way Astronomer dealt with the Coldplay kiss cam issue.

Bronwyn Heenan 25 Jul 2025