China's egg basket starting to smell fishy

Sanford is one exporter that won't be caught out if things go sour. (Image: Getty)

Fri, 15 Apr 2022

The lure of access into China’s insatiable market means many New Zealand exporters have turned a blind eye to an old proverb: don’t put all your eggs in one basket. There is no denying it’s been a lucrative play, in particular given the 2008 free trade deal and its subsequent upgrade. “China has definitely been a big growth platform for everyone over 20 years. There is no doubt about that,” says Sanford chief executive, Peter Reidie. Today, China takes a third of NZ's exports, including about 80%...

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