Craig Hutchison and the art of SEN

Craig Hutchison needs eyes and ears to make SENZ a commercial success. (Image: Supplied)

Wed, 08 Sep 2021

If there's one thing Craig Hutchison says he learned early in his sports journalism career, it’s that it takes “big balls” to succeed.And if Hutchison – a university dropout who built a sports media empire across the Tasman that he is now bringing to New Zealand – has anything, it’s big kahunas.But the voluble Australian also comes with a legion of critics who appear to relish disparaging him as an empty chest-beater with a flawed business model. They claim he can’t be trusted, takes advantage of pe...

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