Opinion

Deck the halls with brand consultants

David Chaplin
Wed, 22 Dec 2021

Santa meets the metaverse and brand consultants. (Image: Deposit Photos)

David Chaplin
Wed, 22 Dec 2021

“Christmas is coming,” the brand consultant’s assistant said.“Already?” Santa sighed. “Again?”“Don’t be such a sad-sack Santa, we’ve got some exciting disruptive festive innovations lined up this year,” she said.“Like what? You said that last year and we’ve still got warehouses full of hand-held wellness devices and speech-transcribing face masks to offload.”“Well,” the brand consultant’s assistant said, “this year we’re going to ma...

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