Deck the halls with brand consultants

Deck the halls with brand consultants
Santa meets the metaverse and brand consultants. (Image: Deposit Photos)
David Chaplin
“Christmas is coming,” the brand consultant’s assistant said.“Already?” Santa sighed. “Again?”“Don’t be such a sad-sack Santa, we’ve got some exciting disruptive festive innovations lined up this year,” she said.“Like what? You said that last year and we’ve still got warehouses full of hand-held wellness devices and speech-transcribing face masks to offload.”“Well,” the brand consultant’s assistant said, “this year we’re going to ma...

More Opinion

Fast-food chain float could give Fonterra a steer
Finance

Brian Robins: Fast-food chain float could give Fonterra a steer

After a dearth of IPOs, all eyes are on Guzman y Gomez. 

Brian Robins 20 Jun 2024
More leading, less cheering needed in business development portfolio
Opinion

Peter Griffin: More leading, less cheering needed in business development portfolio

The government wants to double exports - but then cuts budgets. 

Peter Griffin 20 Jun 2024
Health and Safety Reform: Watch the road not the cones
Opinion

Jeff Sissons: Health and Safety Reform: Watch the road not the cones

This govt and the previous one have been starving the health and safety system of funding.

Jeff Sissons 19 Jun 2024
Have we screwed the scrum too far in bank regulation?
Economy

Cameron Bagrie: Have we screwed the scrum too far in bank regulation?

The government's banking inquiry is overdue and welcome. 

Cameron Bagrie 19 Jun 2024