Deck the halls with brand consultants

Deck the halls with brand consultants
Santa meets the metaverse and brand consultants. (Image: Deposit Photos)
David Chaplin
“Christmas is coming,” the brand consultant’s assistant said.“Already?” Santa sighed. “Again?”“Don’t be such a sad-sack Santa, we’ve got some exciting disruptive festive innovations lined up this year,” she said.“Like what? You said that last year and we’ve still got warehouses full of hand-held wellness devices and speech-transcribing face masks to offload.”“Well,” the brand consultant’s assistant said, “this year we’re going to ma...

More Opinion

Wellington's blue sky boondoggle
Infrastructure

Pattrick Smellie: Wellington's blue sky boondoggle

Is the capital's airport serious, or is Infratil just trying to pump value?

Pattrick Smellie 22 Nov 2024
Govt’s arms flailing, with little cohesive direction
Economy

Ganesh Nana: Govt’s arms flailing, with little cohesive direction

A tight-fisted Government is hobbling its own ambitions. 

Ganesh Nana 22 Nov 2024
It’s time for a national conversation on productivity
Economy

Cameron Bagrie: It’s time for a national conversation on productivity

Bold action needed as a further downgrade to Treasury's forecasts looks likely.

Cameron Bagrie 22 Nov 2024