Default brands and the new ‘not unreasonable’

(Image: Getty)

Wed, 06 Mar 2024

Kiwi Wealth has gone to brand heaven.Dispatched by marketing experts and lawyers, the former government-owned KiwiSaver and investment house will take on another identity as christened by its new owner, Fisher Funds.In fact, as of this Wednesday (March 6), Kiwi Wealth will assume almost exactly the same identity as its new owner, Fisher Funds.Under changes communicated to clients last week, the Kiwi Wealth KiwiSaver scheme will henceforth be known as the Fisher Funds KiwiSaver Plan – not to be confused, although it will be, with the Fishe...

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