Did Supie’s directors get caught up in the hype?

The challenger became the challenged. (Image: Supie)

Thu, 23 Nov 2023

The failure of would-be grocery upstart Supie would be sad if it wasn’t so frustrating.It’s one thing for a young entrepreneur to take a bold idea and give it a go, put up a good fight and then wind things down.Failure happens when you take risks, and the lessons gleaned from an unsuccessful foray into the unknown are priceless.We’re often boosters to those who give it a go and are perhaps a little too harsh on those who fall by the wayside, but that doesn’t give directors a free pass when their poor decisions veer off t...

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