Does your business have a corporate ghost problem?

Does your business have a corporate ghost problem?
Corporate ghosting can be in the eye of the beholder. (Image: Getty)
Chamanthie Sinhalage-Fonseka
Ghostbusting is a commonly engaged, though rarely discussed, service in the corporate PR adviser toolkit.Engagement requests from clients usually arrive as a variation on: “We had coffee, we got on well, I told them about our business. It’s been three weeks. Why haven’t they called to hire our services yet? If they’re not interested, why don’t they just let us know?”In other words, Help! I’m being corporate ghosted!Corporate Ghosting"Ghosting" is a term usually associated with the Tinder gener...

More Opinion

Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Facebook is no place for risky financial investment offers
Opinion

Maria Slade: Facebook is no place for risky financial investment offers

Misleading ads continue to be thrust in the faces of Mum and Dad investors.

Maria Slade 30 Jun 2025
Money, Money, Money
Opinion

Simon Robertson: Money, Money, Money

Like it or not, everything digital is coming.

Simon Robertson 28 Jun 2025