Does your business have a corporate ghost problem?

Corporate ghosting can be in the eye of the beholder. (Image: Getty)

Tue, 12 Mar 2024

Ghostbusting is a commonly engaged, though rarely discussed, service in the corporate PR adviser toolkit.Engagement requests from clients usually arrive as a variation on: “We had coffee, we got on well, I told them about our business. It’s been three weeks. Why haven’t they called to hire our services yet? If they’re not interested, why don’t they just let us know?”In other words, Help! I’m being corporate ghosted!Corporate Ghosting"Ghosting" is a term usually associated with the Tinder gener...

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