The tech is real. The hype could ruin it

Salesforce CEO Marc Benioff delivers the keynote address at the start of the Dreamforce. (Image: Getty)

Wed, 22 Oct 2025

Standing in San Francisco's Moscone Centre last week watching Marc Benioff declare the dawn of the "Agentic Enterprise", I couldn’t shake a nagging question: are we witnessing a genuine technological inflection point, or the tech industry’s next spectacular bubble waiting to burst?Salesforce founder Benioff's pitch was characteristically bold at his annual Dreamforce conference, which attracted a 50,000-strong crowd. Salesforce, the customer and sales software maker, announced that after a year of its Age...

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