Elon Musk, demon mode and how innovation happens

Elon Musk - next level weirdness and brilliance (Image: Getty)

Thu, 21 Sep 2023

The US writer Walter Isaacson’s new book on Elon Musk continues his quest to explore what makes the world’s greatest innovators tick.His 2011 biography, Steve Jobs, which appeared shortly after the Apple founder’s death from liver cancer, still ranks as one of the best biographies, bar none. It gave us fascinating insights into man who oversaw the launch of Mac computers and the iPhone, gleaned from lengthy, intimate interviews Isaacson conducted in the final months of Jobs’ life.There are plenty of s...

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