How generative AI will turn creative industries upside down

How generative AI will turn creative industries upside down
(Image: Getty)
Peter Griffin
The SXSW conference explores the intersection of music, screen and tech, draws people from all over the world and is synonymous with Austin, Texas, where it is held every year.But an offshoot event is under way in Sydney this week, and away from the star-studded film launches (Nicole Kidman and Naomi Watts this year) and hip mix of concerts SXSW is famous for, conference goers are paying a hefty A$1,900 (NZ$2,050) for a ticket to hear about where the creative industry is going.The spectre of generative artificial intelligence (AI) looms larger...

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