Nike. Are they doing it?

(Image: Getty)

Sat, 27 Jul 2024

For the month of July, I have discussed business models, covering quite different businesses: Ferrari (super luxury), semiconductors (pointy end of tech), railroads (old-world businesses), and now Nike (consumer).All of these are or have been great business models, albeit Nike is in a tough spot at the moment. After some history, we will unpack what’s occurred.Nike is an amazing story. Go read Shoe Dog – it's superb. The author, Nike founder Phil Knight, was a track runner in Oregon when young. He set out to create tre...

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