Not always Supie duper – ihug, Trade Me, Xero and Flying Pig

Supie founder Sarah Balle. (Image: Supie)

Thu, 02 Nov 2023

It wasn’t supposed to end this way for grocery e-tailer Supie, which took on our nation’s cosy grocery duopoly and lost.The failure of Supie last week is disheartening for everyone involved – the 120-odd staff left without their final wages, the gregarious founder Sarah Balle, high-profile directors like Ben Kepes and investors, including Icehouse Ventures, who collectively put more than $10 million into Supie.Customers are also gutted. Supie won favourable reviews for its slick user experience and the quality of its food...

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