‘Oh, the places you'll go!’ – Dr Seuss

(Image: Simon Robertson)

Sat, 27 Apr 2024

I am fortunate to have a girlfriend who is a rock star in advertising and runs a big global account. She was on her way to Barcelona for a worldwide convention (once every two years). I got to share a bed (boyfriend privileges).Her global account? It’s McDonald’s – a favourite investment company of mine for decades and one of the slickest operations I have ever seen. What they do on scale is mind-blowing. They are McAwesome at running a business – returns of 16 times your money in the past 20 years.Anyway, we tacked...

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