Purpose or profit – Allbirds should pick one

Allbirds co-founder Tim Brown. (Image: Dean Purcell)

Tue, 16 Apr 2024

Allbirds was never really a Kiwi company, but we all seemed to embrace it given its local origin story and the plucky founder in former All White Tim Brown.The wool sneaker maker just seemed cool and what Gen X-er is going to argue when the likes of Leonardo DiCaprio got in behind them as a pre-initial public offering investor and the tech bros of Silicon Valley couldn’t get enough.Unfortunately, since the 2021 IPO it seems you can actually get enough of a sustainably made sneaker, and Allbirds is now at the stage of getting a ticking-off...

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