Real-life shopping isn’t dead — it just needs a makeover

Real-life shopping isn’t dead — it just needs a makeover
The act of discovery is a thrilling part of the shopping process, no matter what you’re searching for.
Jehan Casinader
On a sunny Saturday afternoon, I visited the David Jones department store in Wellington. I told a staff member that it was a shame she had spent the whole day working in a building with no source of natural light.“Well, there are windows,” she said, barely containing her frustration. “But they’re blacked out, so the customers don’t realise how long they have spent in here. It’s like a casino.”As shoppers, we’re manipulated by behavioural psychologists. Stores are designed to entice us into opening...

More Opinion

Your mid-year investment health check
Markets

Simon Robertson: Your mid-year investment health check

What should you really be looking for from your fundie? 

Simon Robertson 05 Jul 2025
Cleantech: Burst bubble or our biggest opportunity?
Opinion

Peter Griffin: Cleantech: Burst bubble or our biggest opportunity?

A thriving cleantech sector could be NZ’s ticket to a sustainable, high-value economy.

Peter Griffin 02 Jul 2025
Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Eden Bradfield 01 Jul 2025