Opinion

Real-life shopping isn’t dead — it just needs a makeover

Jehan Casinader
Sat, 20 Feb 2021

Real-life shopping isn’t dead — it just needs a makeover

The act of discovery is a thrilling part of the shopping process, no matter what you’re searching for.

Jehan Casinader
Sat, 20 Feb 2021

On a sunny Saturday afternoon, I visited the David Jones department store in Wellington. I told a staff member that it was a shame she had spent the whole day working in a building with no source of natural light.“Well, there are windows,” she said, barely containing her frustration. “But they’re blacked out, so the customers don’t realise how long they have spent in here. It’s like a casino.”As shoppers, we’re manipulated by behavioural psychologists. Stores are designed to entice us into opening...

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