Sharesies: in the beginning was the brand

Sharesies: in the beginning was the brand
(Image: Supplied)
David Chaplin
Direct-to-consumer investment platform Sharesies shared its open secret last week, confirming an imminent foray into the KiwiSaver market.The move is a logical and well-signalled shift for the pineapple-logoed brand, which has built up a reported member base upwards of 500,000.If Sharesies can convert just 1% of its captive audience to join the KiwiSaver scheme at launch, that alone would mark a considerable achievement, especially for a local provider.Excluding KiwiSaver year one, the award for the fastest from-scratch provider to reach 5,000...

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