The trouble with targets: how to plan for net-zero emissions

The trouble with targets: how to plan for net-zero emissions
If targets aren't set correctly, a company may damage its brand or risk being accused of greenwashing. (Image: Getty)
Daniel Street
Emissions targets are tricky.Companies are facing significant pressure and incentives from investors, consumers and contractual counterparties to set emission-reduction targets for their businesses as part of the transition to a low-carbon economy. It's a global challenge. British supermarket giant Tesco will demand its suppliers commit to a net-zero ambition by the end of 2023. Similarly, US e-commerce site Amazon will require suppliers to set emissions targets from next year.  If targets aren't set correctly, a company may f...

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