Twitter is looking beyond ads and that’s a good thing

Thu, 11 Feb 2021

Twitter just had an amazing quarter, posting US$1.3 billion in advertising revenue, a 29 percent increase on the previous year. That’s despite its decision during the period to deplatform its star tweeter - Donald Trump. The move to pull the plug on Trump carried the risk of alienating a swathe of his 88 million followers.Yet Twitter still managed to grow its “monetizable daily active users (mDAUs)”, a key indicator of the social network’s appeal to advertisers, to 192 million users, up 27 percent on a year ago. The...

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