Partners Life wants Kiwis to think about life insurance

Mon, 04 Mar 2019

By Jenny Ruth March 5 (BusinessDesk) - Partners Life has launched an advertising campaign aimed at getting New Zealanders to think about whether they need life insurance. That’s at a time when the life insurance industry is in the midst of a regulatory stoush that has called into question the extent of fees paid agents and the high rate of churn – agents persuading people to switch from one policy to another. Partners Life managing director Naomi Ballantyne says her company started developing the campaign 15 months ago, long before the...

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