The $200 billion a year opportunity in cosmetics that just opened up

The PM puts some NZ skin cream on Politik's Richard Harman, left, with Emma Zhou watching on. (Image: Dileepa Fonseka/BusinessDesk)

Dileepa Fonseka

Thu, 19 Jun 2025

A $200 billion opportunity has opened up for New Zealand exporters, says The Beauty Lab Collective's founder, Louie Li. A pallet of Li's products was the first to be imported into China under a new exemption announced on Wednesday, which lifts a de facto ban on beauty products exported from New Zealand . Only cosmetic products that meet animal testing requirements can be imported into China, unless a firm secures an exemption. However, New Zealand producers do not test their products on animals.The only way for New Zealand cos...

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