‘Cash kawakawa’: Aotea skincare wants to grow with NZ flora

Aotea founder strongly believes kawakawa could be the next NZ native “global success story”. (Image: Supplied)

Fri, 11 Oct 2024

Aotea founder Tama Toki believes there is untapped growth potential in products made from New Zealand’s unique flora. The Great Barrier Island-based skincare company’s strategy in Aotearoa and abroad is to use research and development to add value to natives such as kawakawa and kūmarahou. “I feel as though there are not many companies at scale that have done a good job using our natural resources,” Toki told BusinessDesk.Aotea, which employs 18 people and has a flagship store in Auckland’s Commercial Ba...

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